From Episode 523 of Our Weekly Photography Talk Show, The Grid

Dive into the intriguing world of photography sales and discover what truly resonates with buyers. While photographers have their own aesthetic preferences, the biggest gallery owner in the world, with over 120 galleries, reveals a different perspective on what sells. From photorealistic images to dramatic skies, it’s not always about the technical perfection but the emotional connection. As Serge shares, it’s essential to differentiate between what photographers appreciate and what the general public is willing to purchase. In the end, if you aim to sell, it’s all about giving the people what they want. Join us for this insightful discussion on the balance between artistic integrity and commercial success.

Click here to view the entire episode, “Over Process Your Photos & Sell, Sell, Sell!” with Scott Kelby & Serge Ramelli. In this episode, Scott Kelby and French photographer and Photoshop and Lightroom guru Serge Ramelli explain that when it comes to retail sales, there’s no such thing as overprocessing. They explain how professional judgment can hinder your commercial success and go through Lightroom and Photoshop tricks you can use.

Related Courses:

Lightroom Classic for Absolute Beginners with Scott Kelby

Lightroom Tips & Tricks You Never Knew by Terry White