You’ll often see a reflection appear below a product, and while you can add these reflections after the fact in Photoshop, it’s easier to just have real reflections. The easy way to get those reflections is to shoot your product on some plexiglass (either clear or white frosted). Just put a rectangular sheet of plexi right over your background (you can pick up these small sheets of plexiglass at your local Home Depot or Lowe’s for around $15) and it does the rest. If you want to go for a dramatic look for your product shots, try this: go to your local home supply mega hardware store and buy a single tile of black granite. This stuff is incredibly reflective and just sitting your product on it makes it scream, “Shoot me!”
Excerpted from The Best of the Digital Photography Book Series by Scott Kelby.