The Keys to Running a Successful Photography Business with Rick and Susan Sammon

Rick and Susan Sammon, who had early careers working in Madison Avenue advertising and public relations firms, have been running their photography business since 1991. Their business workflow includes: organizing photo workshops, giving seminars, marketing on social media, recording online classes, writing books and magazine articles, getting commercial assignments, getting sponsors, and more. In this class, the dynamic duo covers everything you need to know (including the ups and downs) about running a business, including diversifying, dividing responsibilities, networking, invoicing, paying taxes, keeping a low overhead, the work of running a photo workshop, and much more. The Sammons’ hard work has allowed them to travel to more than 100 countries, illustrating the adage: “Hard Work Pays Off.”


Watch this class and get your dose of business inspiration!

Class Outline

  1. The Keys to Running a Successful Photography Business

Now that you have a sample of what’s inside this course—it’s time to start watching!

Rick Sammon

Rick Sammon is one of the most active photographers on the planet. With over 40 years of experience, he divides his time between creating images, giving seminars, developing online classes, leading workshops, and making personal appearances. Rick’s enthusiasm for digital imaging is contagious and it’s his mission to make digital photography fun, creative, exciting, and rewarding for others.